Илғор иқтисодиёт ва педагогик технологиялар Том 2 № 5 (2025) · с. 35-43

PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM

Djumayeva, Mukhlisakhon, Джумаева, Мухлисахон, Djumayeva, Muhlisaxon

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Аннотация

The article analyzes the relevance and prospects of using digital marketing tools in the tourism sector. The theoretical foundations and practical application mechanisms of digital marketing are highlighted, and marketing tools in the pre-pandemic and post-pandemic periods are compared. The results of the study show that traditional advertising tools are gradually being replaced by modern digital approaches, and digital technologies are gaining priority in tourism marketing. This significantly increases efficiency, international visibility, and competitiveness in the industry.

tourismdigital marketingdigitalizationinnovationstrategycompetitivenessтуризмцифровой маркетингцифровизацияинновации

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APA 7 
Djumayeva, Mukhlisakhon, Джумаева, Мухлисахон & Djumayeva, Muhlisaxon (2025). PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM. Илғор иқтисодиёт ва педагогик технологиялар, 2(5), 35-43.
GOST R 7.0.5 
Djumayeva, Mukhlisakhon, Джумаева, Мухлисахон, Djumayeva, Muhlisaxon PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM // Илғор иқтисодиёт ва педагогик технологиялар. 2025. Т. 2. № 5. С. 35-43.
BibTeX 
@article{mukhlisakhon2025,
  author  = {Djumayeva, Mukhlisakhon and Джумаева, Мухлисахон and Djumayeva, Muhlisaxon},
  title   = {PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM},
  journal = {Илғор иқтисодиёт ва педагогик технологиялар},
  year    = {2025},
  volume  = {2},
  number  = {5},
  pages   = {35-43}
}
RIS 
TY  - JOUR
AU  - Djumayeva, Mukhlisakhon
AU  - Джумаева, Мухлисахон
AU  - Djumayeva, Muhlisaxon
TI  - PROSPECTS OF USING DIGITAL MARKETING TOOLS IN THE FIELD OF TOURISM
JO  - Илғор иқтисодиёт ва педагогик технологиялар
PY  - 2025
VL  - 2
IS  - 5
SP  - 35
EP  - 43
ER  -