Innovation science and technologiy Volume 2 Issue 6 (2026) · pp. 377-381
APPLICATION OF MARKETING APPROACHES AND PRINCIPLES IN THE EDUCATION SYSTEM
Musayeva, Shoira
Abstract
This article examines the main aspects of marketing education, its social and psychological characteristics thatdetermine its behavior in the market, consumer, analysis of supply and demand, search for ways to balance them, identificationof unused opportunities in the consumer market, and the specific characteristics of educational services — the main product ofthe education system.
Marketing, education system, demand, opportunity, improvement, concept, quality
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