Innovation science and technologiy 2-jild 8-son (2026) · 170-178-betlar
THE IMPACT OF DATA-DRIVEN MANAGEMENT ON TRADE PERFORMANCE IN DIGITAL TRADE PLATFORMS
Sobirjonov, Sanjar, Jumaboyev, Javoxir
Annotatsiya
This article examines the impact of data-driven management on trade performance in digital trade platformsand substantiates the methodological importance of integrating data resources into strategic, tactical, and operationalmanagement processes. The rapid development of e-commerce, artificial intelligence, big data analytics, cloud technologies,digital payment systems, recommender systems, and platform-based business models has fundamentally changedthe mechanisms of trade management. Digital platforms continuously generate large volumes of customer, product, transaction,seller, marketing, logistics, payment, and behavioral data. However, data themselves do not automatically createeconomic value; their contribution to trade performance depends on the ability of platform operators to transform data intoanalytical insights and convert these insights into effective managerial decisions. The article analyzes the impact of datadrivenmanagement on customer segmentation and personalization, demand forecasting, marketing effectiveness, customerretention, pricing, recommender systems, inventory management, seller-performance monitoring, and operationalcoordination. Recent empirical studies demonstrate that big data analytics capabilities can positively influence organizationalperformance and that marketing analytics strengthens customer agility and customer satisfaction. The study alsoshows that the effectiveness of data-driven management is determined by data quality, analytical capability, technologicalintegration, organizational agility, professional competencies, and data governance. Based on the analysis, an integratedmechanism of “data → analytics → managerial decision → commercial action → trade performance → feedback” is proposed.A system of indicators for assessing the impact of data-driven management on digital trade performance is alsodeveloped.
data-driven management, digital trade platforms, trade performance, e-commerce, big data analytics, marketing analytics, artificial intelligence, customer analytics, predictive analytics, digital transformation.
Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.