Илғор иқтисодиёт ва педагогик технологиялар Volume 2 Issue 6 (2025) · pp. 716-723

OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA

Jamoliddinov, Fakhriyor, Жамолиддинов, Фахриер, Жамолиддинов, Фахриер

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Abstract

This article examines how optimizing product assortment strategically enhances the marketing performance of distributor companies. It highlights the shift from traditional, intuition-based selection to data-driven portfolio management supported by AI, POS data, and predictive analytics. The study outlines the impact of assortment relevance on profitability, retailer satisfaction, and market competitiveness, with specific implications for developing markets such as Uzbekistan. A phased implementation framework is proposed to guide distributors in adopting digitally enabled assortment strategies for sustainable commercial growth.

assortment optimizationdistributorsmarketing performanceAI analyticsPOS dataportfolio managementdigital transformationоптимизация ассортиментадистрибьюторымаркетинговая эффективность

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Cite

APA 7 
Jamoliddinov, Fakhriyor, Жамолиддинов, Фахриер & Жамолиддинов, Фахриер (2025). OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING  PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA. Илғор иқтисодиёт ва педагогик технологиялар, 2(6), 716-723.
GOST R 7.0.5 
Jamoliddinov, Fakhriyor, Жамолиддинов, Фахриер, Жамолиддинов, Фахриер OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING  PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA // Илғор иқтисодиёт ва педагогик технологиялар. 2025. Т. 2. № 6. С. 716-723.
BibTeX 
@article{fakhriyor2025,
  author  = {Jamoliddinov, Fakhriyor and Жамолиддинов, Фахриер and Жамолиддинов, Фахриер},
  title   = {OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING  PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA},
  journal = {Илғор иқтисодиёт ва педагогик технологиялар},
  year    = {2025},
  volume  = {2},
  number  = {6},
  pages   = {716-723}
}
RIS 
TY  - JOUR
AU  - Jamoliddinov, Fakhriyor
AU  - Жамолиддинов, Фахриер
AU  - Жамолиддинов, Фахриер
TI  - OPTIMIZATION OF ASSORTMENT STRATEGY TO ENHANCE MARKETING  PERFORMANCE OF DISTRIBUTORS IN THE DIGITAL ERA
JO  - Илғор иқтисодиёт ва педагогик технологиялар
PY  - 2025
VL  - 2
IS  - 6
SP  - 716
EP  - 723
ER  -