Илғор иқтисодиёт ва педагогик технологиялар 2-tom 6-san (2025) · 724-734-betler

FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES

Otakuzieva, Zukhra, Alimov, Akobir, Отакузиева, Зухра, Алимов, Акобир, Отакузиева, Зухра, Алимов, Акобир

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Annotaciya

In the context of the digital transformation of the economy, franchising is gaining new strategic significance as a model of scalable and sustainable business. This article presents a comparative analysis of franchising development in France, Italy, and Germany, with a focus on institutional and legal frameworks, economic indicators, digital maturity, and the transformation of business models. The study reveals that digitalization enhances the efficiency of franchise networks, deepens support for small and medium-sized enterprises, and strengthens the legal protection of intellectual property.

franchisingdigital economycommercial concessionintellectual propertySME supportinstitutional regulationbusiness modelфранчайзингцифровая экономикакоммерческая концессия

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Dáyeksóz alıw

APA 7 
Otakuzieva, Zukhra, Alimov, Akobir, Отакузиева, Зухра, Алимов, Акобир, Отакузиева, Зухра & Алимов, Акобир (2025). FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES. Илғор иқтисодиёт ва педагогик технологиялар, 2(6), 724-734.
GOST R 7.0.5 
Otakuzieva, Zukhra, Alimov, Akobir, Отакузиева, Зухра, Алимов, Акобир, Отакузиева, Зухра, Алимов, Акобир FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES // Илғор иқтисодиёт ва педагогик технологиялар. 2025. Т. 2. № 6. С. 724-734.
BibTeX 
@article{zukhra2025,
  author  = {Otakuzieva, Zukhra and Alimov, Akobir and Отакузиева, Зухра and Алимов, Акобир and Отакузиева, Зухра and Алимов, Акобир},
  title   = {FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES},
  journal = {Илғор иқтисодиёт ва педагогик технологиялар},
  year    = {2025},
  volume  = {2},
  number  = {6},
  pages   = {724-734}
}
RIS 
TY  - JOUR
AU  - Otakuzieva, Zukhra
AU  - Alimov, Akobir
AU  - Отакузиева, Зухра
AU  - Алимов, Акобир
AU  - Отакузиева, Зухра
AU  - Алимов, Акобир
TI  - FRANCHISING IN THE DIGITAL ECONOMY: INTERNATIONAL EXPERIENCE OF DEVELOPED COUNTRIES
JO  - Илғор иқтисодиёт ва педагогик технологиялар
PY  - 2025
VL  - 2
IS  - 6
SP  - 724
EP  - 734
ER  -