Илғор иқтисодиёт ва педагогик технологиялар 3-том 3-нөмір (2026) · 115-120-беттер
THE NECESSITY OF MANAGING E-COMMERCE IN THE CONTEXT OF ECONOMIC DIGITALIZATION
Radjabova, Malikakhon, Раджабова, Маликахон, Radjabova, Malikaxon
Аңдатпа
This article examines the necessity of managing e-commerce in the context of economic digitalization and its role in the modern economy. It substantiates that, due to the rapid development of digital technologies, e-commerce systems have become an integral part of business processes. The paper analyzes the main directions of effective e-commerce management, including digital infrastructure, logistics, payment systems, and customer interaction mechanisms. It also explores the challenges arising in the process of digital transformation and proposes scientifically grounded solutions. The results of the study are aimed at improving the e-commerce management system and enhancing its efficiency
digital economye-commercemanagementdigitalizationonline tradedigital infrastructurepayment systemslogisticsinnovative technologiesbusiness processes
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