Agro ilm Volume 121 Issue 1 (2026) · pp. 172-174
KORXONALARNING YASHIL MARKETING STRATEGIYASINI ISHLAB CHIQISHDA RAQAMLI TEXNOLOGIYALARNING OʻRNI
Sapayev, Axmed Durdibayevich, Sapayev, Axmed Durdibayevich, Sapayev, Axmed Durdibayevich
Abstract
This article explores the transformative role of digital technologies in shaping corporate green marketing strategies. Based on empirical evidence, it analyzes the impact of technologies such as artificial intelligence, big data analytics, blockchain, and the Internet of Things (IoT) on sustainable marketing practices.
IoTyashil marketingraqamli texnologiyalarbarqaror rivojlanishsunʼiy intellektblokcheynisteʼmolchi xulq-atvoriekologik samaradorlikIoTзелёный маркетинг
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