Agro ilm Volume 124 Issue 3 (2026) · pp. 164-165
MINTAQADA MILLIY TURIZM KONTENT MARKETING BRENDINI RIVOJLANTIRISHNING HOZIRGI USTUVOR YO‘NALISHLARI
Bozorov, Samar
Abstract
This article analyzes the role of tourism companies operating in the Kashkadarya region in the development of regional tourism based on economic and marketing approaches. Their economic efficiency is assessed through the indicators of income of tourism entities, tourist flow, export of services and employment. Also, the level of use of content marketing and digital platforms in the formation of a regional tourism brand is studied, and existing problems and directions for their elimination are substantiated.
tourist companies, regional tourism, economic efficiency, tourism marketing, content marketing, tourism brand, digital platforms, Kashkadarya regionтуристические компании, региональный туризм, экономическая эффективность, туристический маркетинг, контент-маркетинг, туристический бренд, цифровые платформы, Кашкадарьинская областьturistik kompaniyalar, hududiy turizm, iqtisodiy samaradorlik, turizm marketingi, kontent marketing, turizm brendi, raqamli platformalar, Qashqadaryo viloyati
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