Marketing 10-san (2025)
MARKETING STRATEGIES OF THE DEVELOPMENT OF GOLDEN BEL MOUNTAIN RESORT IN PARKENT DISTRICT
Ashurov Abdulaziz Rustamovich, Ishmuratov Baxodir Xusanovich, Mahmudov Ziyoviddin Shamsiddinovich, Fatema Nabizada Javid
Annotaciya
This paper analyzes the development prospects of the Oltin Bel Mountain resort in Parkent District, Uzbekistan. Using GIS spatial modeling, SWOT analysis, and comparative benchmarking, the study evaluates geographic and marketing factors influencing destin ation competitiveness. Results indicate that north -facing slopes above 1,700 m are optimal for ski and eco -tourism development. Strategic priorities include brand creation, infrastructure improvement, and year -round product diversification. Findings contri bute to sustainable mountain -tourism planning and branding practices in Uzbekistan and Central Asia.
ParkentOltin BelGISSWOTtourism brandingmountain tourismmarketing strategyПаркентОлтин БелГИС
Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.