Marketing 10-сан (2025)

DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION

Isamuxametov Shukurullo Asatullayevich

Булактан окуу PDF

Аннотация

The article scientifically analyzes the effectiveness of the integrated application of digital marketing tools – SEO, SMM, influencer marketing, chatbots, and web analytics – in attracting students to higher education institutions in Uzbekistan. Similar to how digital technologies have become a key factor in enhancing efficiency in the healthcare sector, student recruitment in higher education is also viewed as a business process. This process involves managing the applicantʼs continuous journey from awaren ess to admission and enrollment through digital platforms. Such an approach № 10-SON OKTA BR, 2025 -YIL 363 contributes to improving international competitiveness, student experience, and management cost optimization, thereby increasing the overall efficiency of higher education institutions.

digital marketinghigher educationstudent recruitmentSEOSMMinfluencer marketingchatbotsweb analyticsconversiondigital transformation

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Цитата алуу

APA 7 
Isamuxametov Shukurullo Asatullayevich (2025). DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION. Marketing, (10).
GOST R 7.0.5 
Isamuxametov Shukurullo Asatullayevich DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION // Marketing. 2025. № 10.
BibTeX 
@article{asatullayevich2025,
  author  = {Isamuxametov Shukurullo Asatullayevich},
  title   = {DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Isamuxametov Shukurullo Asatullayevich
TI  - DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION
JO  - Marketing
PY  - 2025
IS  - 10
ER  -