Marketing № 10 (2025)

DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION

Isamuxametov Shukurullo Asatullayevich

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Аннотация

The article scientifically analyzes the effectiveness of the integrated application of digital marketing tools – SEO, SMM, influencer marketing, chatbots, and web analytics – in attracting students to higher education institutions in Uzbekistan. Similar to how digital technologies have become a key factor in enhancing efficiency in the healthcare sector, student recruitment in higher education is also viewed as a business process. This process involves managing the applicantʼs continuous journey from awaren ess to admission and enrollment through digital platforms. Such an approach № 10-SON OKTA BR, 2025 -YIL 363 contributes to improving international competitiveness, student experience, and management cost optimization, thereby increasing the overall efficiency of higher education institutions.

digital marketinghigher educationstudent recruitmentSEOSMMinfluencer marketingchatbotsweb analyticsconversiondigital transformation

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APA 7 
Isamuxametov Shukurullo Asatullayevich (2025). DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION. Marketing, (10).
GOST R 7.0.5 
Isamuxametov Shukurullo Asatullayevich DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION // Marketing. 2025. № 10.
BibTeX 
@article{asatullayevich2025,
  author  = {Isamuxametov Shukurullo Asatullayevich},
  title   = {DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Isamuxametov Shukurullo Asatullayevich
TI  - DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION
JO  - Marketing
PY  - 2025
IS  - 10
ER  -