Marketing 10-нөмір (2025)

SUSTAINABLE DEVELOPMENT OF TEXTILE ENTERPRISES IN UZBEKISTAN USING BIG DATA AND ARTIFICIAL INTELLIGENCE (AI)

Rustambekov Djasur Askarovich, “Oʻztoʻqimachiliksanoat” uyushmasi Rais oʻrinbosari

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Аңдатпа

This research examines the role of Big Data and Artificial Intelligence (AI) technologies in optimizing investment decision -making processes within Uzbekistanʼs textile industry. The study applies a systematic and empirical approach to analyze the digital transformation of investment management using national and international datasets from 2019 –2024. Findings reveal that the integration of Big Data and AI significantly enhances investment efficiency, reduces production costs, and № 10-SON OKTA BR, 2025 -YIL 60 strengthens sustainability performance under ESG criteria. The proposed conceptual framework demonstrates that intelligent analytics contributes to improving profitability, energy efficiency, and risk management in textile enterprises. Overall, the researc h supports the goals of the “Digital Uzbekistan – 2030” strategy and provides a scientific foundation for advancing industrial digital transformation.

big dataartificial intelligenceinvestment optimizationtextile industrydigital transformationESGeconomic efficiencysustainabilityBig Dataискусственный интеллект

Метадеректер дереккөзі: журналдың OAI-PMH архиві · Sindex толық мәтінді сақтамайды, дереккөзге сілтеме береді.

Дәйексөз алу

APA 7 
Rustambekov Djasur Askarovich & “Oʻztoʻqimachiliksanoat” uyushmasi Rais oʻrinbosari (2025). SUSTAINABLE DEVELOPMENT OF TEXTILE ENTERPRISES IN UZBEKISTAN USING BIG DATA AND ARTIFICIAL INTELLIGENCE (AI). Marketing, (10).
GOST R 7.0.5 
Rustambekov Djasur Askarovich, “Oʻztoʻqimachiliksanoat” uyushmasi Rais oʻrinbosari SUSTAINABLE DEVELOPMENT OF TEXTILE ENTERPRISES IN UZBEKISTAN USING BIG DATA AND ARTIFICIAL INTELLIGENCE (AI) // Marketing. 2025. № 10.
BibTeX 
@article{askarovich2025,
  author  = {Rustambekov Djasur Askarovich and “Oʻztoʻqimachiliksanoat” uyushmasi Rais oʻrinbosari},
  title   = {SUSTAINABLE DEVELOPMENT OF TEXTILE ENTERPRISES IN UZBEKISTAN USING BIG DATA AND ARTIFICIAL INTELLIGENCE (AI)},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Rustambekov Djasur Askarovich
AU  - “Oʻztoʻqimachiliksanoat” uyushmasi Rais oʻrinbosari
TI  - SUSTAINABLE DEVELOPMENT OF TEXTILE ENTERPRISES IN UZBEKISTAN USING BIG DATA AND ARTIFICIAL INTELLIGENCE (AI)
JO  - Marketing
PY  - 2025
IS  - 10
ER  -