Marketing Issue 10 (2025)

CONCEPTUAL FRAMEWORKS FOR STRATEGIC MANAGEMENT OF INNOVATIVE DEVELOPMENT OF CONSTRUCTION ENTERPRISES

Ортикхужаева Юлдуз Азатовна

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Abstract

The article explores the conceptual foundations of strategic management for the innovative development of construction enterprises. The necessity of forming an integrated system of strategic management aimed at ensuring sustainable growth of construction o rganizations under conditions of digital transformation and increasing competition is substantiated. The essence and structure of innovation potential are revealed, and the key factors influencing the effectiveness of strategic management are identified.

strategic managementinnovative developmentconstruction enterprisesinnovation potentialcompetitivenessdigital transformationстратегическое управлениеинновационное развитиестроительные предприятияинновационный потенциал

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Cite

APA 7 
Ортикхужаева Юлдуз Азатовна (2025). CONCEPTUAL FRAMEWORKS FOR STRATEGIC MANAGEMENT OF INNOVATIVE DEVELOPMENT OF CONSTRUCTION ENTERPRISES. Marketing, (10).
GOST R 7.0.5 
Ортикхужаева Юлдуз Азатовна CONCEPTUAL FRAMEWORKS FOR STRATEGIC MANAGEMENT OF INNOVATIVE DEVELOPMENT OF CONSTRUCTION ENTERPRISES // Marketing. 2025. № 10.
BibTeX 
@article{азатовна2025,
  author  = {Ортикхужаева Юлдуз Азатовна},
  title   = {CONCEPTUAL FRAMEWORKS FOR STRATEGIC MANAGEMENT OF INNOVATIVE DEVELOPMENT OF CONSTRUCTION ENTERPRISES},
  journal = {Marketing},
  year    = {2025},
  number  = {10}
}
RIS 
TY  - JOUR
AU  - Ортикхужаева Юлдуз Азатовна
TI  - CONCEPTUAL FRAMEWORKS FOR STRATEGIC MANAGEMENT OF INNOVATIVE DEVELOPMENT OF CONSTRUCTION ENTERPRISES
JO  - Marketing
PY  - 2025
IS  - 10
ER  -