Marketing Issue 4 (2025)

THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND

Кутбитдинова Мохигул Иноятовна, Матризаева Диларам Юсупбаевна

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Abstract

The article explores aromamarketing as an effective tool of sensory influence that contributes to the formation of emotional attachment to a brand. Theoretical foundations of aromamarketing are discussed, and the impact of scents on consumer behavior and c ustomer loyalty is substantiated. Based on empirical analysis, the study identifies preferred scents for various business sectors and demonstrates their effect on brand perception.

aromamarketingemotional attachmentbrandingsensory marketingolfactionscentcustomer loyalty 604аромамаркетингэмоциональная привязанностьбрендинг

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Cite

APA 7 
Кутбитдинова Мохигул Иноятовна & Матризаева Диларам Юсупбаевна (2025). THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND. Marketing, (4).
GOST R 7.0.5 
Кутбитдинова Мохигул Иноятовна, Матризаева Диларам Юсупбаевна THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND // Marketing. 2025. № 4.
BibTeX 
@article{иноятовна2025,
  author  = {Кутбитдинова Мохигул Иноятовна and Матризаева Диларам Юсупбаевна},
  title   = {THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND},
  journal = {Marketing},
  year    = {2025},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Кутбитдинова Мохигул Иноятовна
AU  - Матризаева Диларам Юсупбаевна
TI  - THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND
JO  - Marketing
PY  - 2025
IS  - 4
ER  -