Marketing № 4 (2025)

THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND

Кутбитдинова Мохигул Иноятовна, Матризаева Диларам Юсупбаевна

Читать на сайте источника PDF

Аннотация

The article explores aromamarketing as an effective tool of sensory influence that contributes to the formation of emotional attachment to a brand. Theoretical foundations of aromamarketing are discussed, and the impact of scents on consumer behavior and c ustomer loyalty is substantiated. Based on empirical analysis, the study identifies preferred scents for various business sectors and demonstrates their effect on brand perception.

aromamarketingemotional attachmentbrandingsensory marketingolfactionscentcustomer loyalty 604аромамаркетингэмоциональная привязанностьбрендинг

Источник метаданных: OAI-PMH архив журнала · Sindex не хранит полный текст, а даёт ссылку на источник.

Цитировать

APA 7 
Кутбитдинова Мохигул Иноятовна & Матризаева Диларам Юсупбаевна (2025). THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND. Marketing, (4).
GOST R 7.0.5 
Кутбитдинова Мохигул Иноятовна, Матризаева Диларам Юсупбаевна THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND // Marketing. 2025. № 4.
BibTeX 
@article{иноятовна2025,
  author  = {Кутбитдинова Мохигул Иноятовна and Матризаева Диларам Юсупбаевна},
  title   = {THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND},
  journal = {Marketing},
  year    = {2025},
  number  = {4}
}
RIS 
TY  - JOUR
AU  - Кутбитдинова Мохигул Иноятовна
AU  - Матризаева Диларам Юсупбаевна
TI  - THE ROLE OF AROMA MARKETING IN THE FORMATION OF EMOTIONAL ATTACHMENT TO A BRAND
JO  - Marketing
PY  - 2025
IS  - 4
ER  -