Marketing Issue 12 (2025)

THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS

Xayitaliyev Nazirjon Yunusaliyevich, “Davlat belgisi” MCHJda yetakchi auditori

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Abstract

This study analyzes the critical role of Customer Relationship Management (CRM) systems in implementing digital marketing strategies in commercial banks . The importance of CRM systems in improving banking service efficiency , strengthening customer loyalty , and ensuring competitiveness is examined . Methodologically , the study applies secondary data analysis and a systematic review of industry reports . Practical recommendations are proposed for the implementation of CRM systems in Uzbekistanʼs banking sector .

CRM systemsdigital marketingcommercial bankscustomer loyaltydigital transformationbanking servicesCRM -системыцифровой маркетингкоммерческие банкиклиентская лояльность

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Cite

APA 7 
Xayitaliyev Nazirjon Yunusaliyevich & “Davlat belgisi” MCHJda yetakchi auditori (2025). THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS. Marketing, (12).
GOST R 7.0.5 
Xayitaliyev Nazirjon Yunusaliyevich, “Davlat belgisi” MCHJda yetakchi auditori THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS // Marketing. 2025. № 12.
BibTeX 
@article{yunusaliyevich2025,
  author  = {Xayitaliyev Nazirjon Yunusaliyevich and “Davlat belgisi” MCHJda yetakchi auditori},
  title   = {THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS},
  journal = {Marketing},
  year    = {2025},
  number  = {12}
}
RIS 
TY  - JOUR
AU  - Xayitaliyev Nazirjon Yunusaliyevich
AU  - “Davlat belgisi” MCHJda yetakchi auditori
TI  - THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS
JO  - Marketing
PY  - 2025
IS  - 12
ER  -