Marketing 12-son (2025)

THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS

Xayitaliyev Nazirjon Yunusaliyevich, “Davlat belgisi” MCHJda yetakchi auditori

Manbada oʻqish PDF

Annotatsiya

This study analyzes the critical role of Customer Relationship Management (CRM) systems in implementing digital marketing strategies in commercial banks . The importance of CRM systems in improving banking service efficiency , strengthening customer loyalty , and ensuring competitiveness is examined . Methodologically , the study applies secondary data analysis and a systematic review of industry reports . Practical recommendations are proposed for the implementation of CRM systems in Uzbekistanʼs banking sector .

CRM systemsdigital marketingcommercial bankscustomer loyaltydigital transformationbanking servicesCRM -системыцифровой маркетингкоммерческие банкиклиентская лояльность

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.

Iqtibos olish

APA 7 
Xayitaliyev Nazirjon Yunusaliyevich & “Davlat belgisi” MCHJda yetakchi auditori (2025). THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS. Marketing, (12).
GOST R 7.0.5 
Xayitaliyev Nazirjon Yunusaliyevich, “Davlat belgisi” MCHJda yetakchi auditori THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS // Marketing. 2025. № 12.
BibTeX 
@article{yunusaliyevich2025,
  author  = {Xayitaliyev Nazirjon Yunusaliyevich and “Davlat belgisi” MCHJda yetakchi auditori},
  title   = {THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS},
  journal = {Marketing},
  year    = {2025},
  number  = {12}
}
RIS 
TY  - JOUR
AU  - Xayitaliyev Nazirjon Yunusaliyevich
AU  - “Davlat belgisi” MCHJda yetakchi auditori
TI  - THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS
JO  - Marketing
PY  - 2025
IS  - 12
ER  -