Marketing Issue 12 (2025)
No. 1 2-SON DEKABR, 2025 -YIL PROSPECTS FOR RESTAURANT BUSINESS DEVELOPMENT THROUGH IMPLEMENTATION AND PROMOTION OF INNOVATIVE SERVICES
В.И. Назаров
Abstract
The article examines the theoretical foundations of restaurant business development in the global environment and analyzes the external and internal factors affecting restaurant operations using various methods. In the context of globalization and increasi ng international competition, the development of national restaurant enterprises gains particular importance. The study focuses on analyzing the prospects for the Uzbek national restaurant “Chorlar,” located in the “Milliy Bog” park in Tashkent, to enter t he international market within the framework of global marketing concepts.
restaurant businessinnovative servicesglobal marketinginternational development“Chorlar” restaurantnational cuisinecompetitivenessinternational expansionTashkentrestaurant services. № 1 217
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