Marketing Issue 2 (2025)
IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES
Kutbitdinova Moxigul Inoyatovna, Matrizayeva Dilaram Yusubayevna
Abstract
Neuromarketing is a modern marketing technology based on the deep analysis of consumersʼ subconscious decision -making processes. This article explores the theoretical foundations of neuromarketing, its impact on advertising strategies, and its practical ap plications for businesses. By integrating neurophysiology, cognitive psychology, and advanced technologies, neuromarketing plays a crucial role in enhancing advertising effectiveness, gaining deeper insights into consumer behavior, 87 and fostering brand loyalty. The research findings provide scientific recommendations on the development trends and future applications of neuromarketing techniques.
neuromarketingcognitive psychologyconsumer behavioradvertising effectivenessneurophysiological analysisartificial intelligenceнейромаркетингкогнитивная психологияповедение потребителейэффективность рекламы
Metadata source: the journal's OAI-PMH archive · Sindex does not store the full text; it links to the source.