Marketing № 2 (2025)

IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES

Kutbitdinova Moxigul Inoyatovna, Matrizayeva Dilaram Yusubayevna

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Аннотация

Neuromarketing is a modern marketing technology based on the deep analysis of consumersʼ subconscious decision -making processes. This article explores the theoretical foundations of neuromarketing, its impact on advertising strategies, and its practical ap plications for businesses. By integrating neurophysiology, cognitive psychology, and advanced technologies, neuromarketing plays a crucial role in enhancing advertising effectiveness, gaining deeper insights into consumer behavior, 87 and fostering brand loyalty. The research findings provide scientific recommendations on the development trends and future applications of neuromarketing techniques.

neuromarketingcognitive psychologyconsumer behavioradvertising effectivenessneurophysiological analysisartificial intelligenceнейромаркетингкогнитивная психологияповедение потребителейэффективность рекламы

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APA 7 
Kutbitdinova Moxigul Inoyatovna & Matrizayeva Dilaram Yusubayevna (2025). IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES. Marketing, (2).
GOST R 7.0.5 
Kutbitdinova Moxigul Inoyatovna, Matrizayeva Dilaram Yusubayevna IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES // Marketing. 2025. № 2.
BibTeX 
@article{inoyatovna2025,
  author  = {Kutbitdinova Moxigul Inoyatovna and Matrizayeva Dilaram Yusubayevna},
  title   = {IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES},
  journal = {Marketing},
  year    = {2025},
  number  = {2}
}
RIS 
TY  - JOUR
AU  - Kutbitdinova Moxigul Inoyatovna
AU  - Matrizayeva Dilaram Yusubayevna
TI  - IMPACT OF NEUROMARKETING ON MODERN ADVERTISING STRATEGIES
JO  - Marketing
PY  - 2025
IS  - 2
ER  -