Marketing Issue 7 (2025)

IMPORTANCE OF INTERNATIONAL MARKETING STRATEGY IN INCREASING THE VOLUME OF EXPORTS IN THE AUTOMOBILE INDUSTRY

Akramov Tohir Abdirahmonovich

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Abstract

This article explores the role and importance of international marketing strategy in increasing export volumes in the automotive industry. It analyzes the current state of the global automotive market, regional production dynamics, and the international market entry strategies of leading automakers. The study identifies the impact of product, pricing, distribution, and promotion strategies on export efficiency. Additionally, the modern relevance of localization and digital marketing tools is highlighted.

automotive industryexportinternational marketingmarketing strategylocalizationdigital marketingglobal marketавтомобильная промышленностьэкспортмеждународный маркетинг

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Cite

APA 7 
Akramov Tohir Abdirahmonovich (2025). IMPORTANCE OF INTERNATIONAL MARKETING STRATEGY IN INCREASING THE VOLUME OF EXPORTS IN THE AUTOMOBILE INDUSTRY. Marketing, (7).
GOST R 7.0.5 
Akramov Tohir Abdirahmonovich IMPORTANCE OF INTERNATIONAL MARKETING STRATEGY IN INCREASING THE VOLUME OF EXPORTS IN THE AUTOMOBILE INDUSTRY // Marketing. 2025. № 7.
BibTeX 
@article{abdirahmonovich2025,
  author  = {Akramov Tohir Abdirahmonovich},
  title   = {IMPORTANCE OF INTERNATIONAL MARKETING STRATEGY IN INCREASING THE VOLUME OF EXPORTS IN THE AUTOMOBILE INDUSTRY},
  journal = {Marketing},
  year    = {2025},
  number  = {7}
}
RIS 
TY  - JOUR
AU  - Akramov Tohir Abdirahmonovich
TI  - IMPORTANCE OF INTERNATIONAL MARKETING STRATEGY IN INCREASING THE VOLUME OF EXPORTS IN THE AUTOMOBILE INDUSTRY
JO  - Marketing
PY  - 2025
IS  - 7
ER  -