Marketing № 7 (2025)
IMPORTANCE OF INTERNATIONAL MARKETING STRATEGY IN INCREASING THE VOLUME OF EXPORTS IN THE AUTOMOBILE INDUSTRY
Akramov Tohir Abdirahmonovich
Аннотатсия
This article explores the role and importance of international marketing strategy in increasing export volumes in the automotive industry. It analyzes the current state of the global automotive market, regional production dynamics, and the international market entry strategies of leading automakers. The study identifies the impact of product, pricing, distribution, and promotion strategies on export efficiency. Additionally, the modern relevance of localization and digital marketing tools is highlighted.
automotive industryexportinternational marketingmarketing strategylocalizationdigital marketingglobal marketавтомобильная промышленностьэкспортмеждународный маркетинг
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