Marketing Issue 7 (2025)

Ways to Improve the Value Chain in Dried Fruit Export Based on Marketing Strategies

Yunusov Baxodir Marisovich

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Abstract

This study analyzes marketing approaches aimed at enhancing the efficiency of the value chain in dried fruit exports. Each stage – from raw material production to final export – is evaluated separately, determining the level of value added. Based on global practices, key challenges and recommended marketing strategies are systematized. The analysis reveals that branding, packaging, logistics, and market information play a direct role in improving chain performance.

value chaindried fruitsmarketing strategyexportbrandingmarket integrationpackagingцепочка добавленной стоимостисушёные фруктымаркетинговая стратегия

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Cite

APA 7 
Yunusov Baxodir Marisovich (2025). Ways to Improve the Value Chain in Dried Fruit Export Based on Marketing Strategies. Marketing, (7).
GOST R 7.0.5 
Yunusov Baxodir Marisovich Ways to Improve the Value Chain in Dried Fruit Export Based on Marketing Strategies // Marketing. 2025. № 7.
BibTeX 
@article{marisovich2025,
  author  = {Yunusov Baxodir Marisovich},
  title   = {Ways to Improve the Value Chain in Dried Fruit Export Based on Marketing Strategies},
  journal = {Marketing},
  year    = {2025},
  number  = {7}
}
RIS 
TY  - JOUR
AU  - Yunusov Baxodir Marisovich
TI  - Ways to Improve the Value Chain in Dried Fruit Export Based on Marketing Strategies
JO  - Marketing
PY  - 2025
IS  - 7
ER  -