Marketing 7-нөмір (2025)
WAYS TO IMPROVE THE VALUE CHAIN IN DRIED FRUIT EXPORT BASED ON MARKETING STRATEGIES
Yunusov Baxodir Marisovich
Аңдатпа
This study analyzes marketing approaches aimed at enhancing the efficiency of the value chain in dried fruit exports. Each stage – from raw material production to final export – is evaluated separately, determining the level of value added. Based on global practices, key challenges and recommended marketing strategies are systematized. The analysis reveals that branding, packaging, logistics, and market information play a direct role in improving chain performance.
value chaindried fruitsmarketing strategyexportbrandingmarket integrationpackagingцепочка добавленной стоимостисушёные фруктымаркетинговая стратегия
Метадеректер дереккөзі: журналдың OAI-PMH архиві · Sindex толық мәтінді сақтамайды, дереккөзге сілтеме береді.