Marketing Issue 7 (2025)

PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS

Ziyayeva Shahlo Shoakbar qizi, Yuldasheva Dilorom Shaxzod qizi

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Abstract

This article analyzes the opportunities and prospects of using digital marketing in Uzbekistanʼs fashion industry. It examines brand promotion through social media, mobile applications, websites, influencer marketing, and artificial intelligence -based technologies. These tools are shown to accelerate market entry and help establish strong customer relationships. Based on digital strategies, the paper suggests directions for sustainable growth for fashion brands. 242

Digital marketingfashionsocial mediainfluencerartificial intelligenceSEOe -commercedigital transformationonline sales platformspersonalization technologies

Metadata source: the journal's OAI-PMH archive · Sindex does not store the full text; it links to the source.

Cite

APA 7 
Ziyayeva Shahlo Shoakbar qizi & Yuldasheva Dilorom Shaxzod qizi (2025). PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS. Marketing, (7).
GOST R 7.0.5 
Ziyayeva Shahlo Shoakbar qizi, Yuldasheva Dilorom Shaxzod qizi PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS // Marketing. 2025. № 7.
BibTeX 
@article{qizi2025,
  author  = {Ziyayeva Shahlo Shoakbar qizi and Yuldasheva Dilorom Shaxzod qizi},
  title   = {PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS},
  journal = {Marketing},
  year    = {2025},
  number  = {7}
}
RIS 
TY  - JOUR
AU  - Ziyayeva Shahlo Shoakbar qizi
AU  - Yuldasheva Dilorom Shaxzod qizi
TI  - PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS
JO  - Marketing
PY  - 2025
IS  - 7
ER  -