Marketing 7-san (2025)
PROSPECTS FOR USING DIGITAL MARKETING IN THE FASHION BUSINESS
Ziyayeva Shahlo Shoakbar qizi, Yuldasheva Dilorom Shaxzod qizi
Annotaciya
This article analyzes the opportunities and prospects of using digital marketing in Uzbekistanʼs fashion industry. It examines brand promotion through social media, mobile applications, websites, influencer marketing, and artificial intelligence -based technologies. These tools are shown to accelerate market entry and help establish strong customer relationships. Based on digital strategies, the paper suggests directions for sustainable growth for fashion brands. 242
Digital marketingfashionsocial mediainfluencerartificial intelligenceSEOe -commercedigital transformationonline sales platformspersonalization technologies
Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.