Marketing Issue 6 (2025)

METHODOLOGICAL ASPECTS OF USING MARKETING RESEARCH IN OILCROP GROWING FARMS

Valiyeva Aziza Anvar qizi

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Abstract

This article examines the methodological aspects of marketing research in oilseed -growing farms. It highlights changes in consumer demand, the growth of the online market, and increased competition, which require modern approaches to marketing activities. The paper discusses main marketing research methods, including consumer studies, market segmentation, and innovation strategies to improve competitiveness. Scientific recommendations are provided for enhancing product assortment and expanding market share.

OilseedsFarmsConsumersASRR (Customer AcquisitionCustomer ServiceCustomer Retention and Customer Return)Marketing StrategiesМасличные културыфермыпотребители

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Cite

APA 7 
Valiyeva Aziza Anvar qizi (2025). METHODOLOGICAL ASPECTS OF USING MARKETING RESEARCH IN OILCROP GROWING FARMS. Marketing, (6).
GOST R 7.0.5 
Valiyeva Aziza Anvar qizi METHODOLOGICAL ASPECTS OF USING MARKETING RESEARCH IN OILCROP GROWING FARMS // Marketing. 2025. № 6.
BibTeX 
@article{qizi2025,
  author  = {Valiyeva Aziza Anvar qizi},
  title   = {METHODOLOGICAL ASPECTS OF USING MARKETING RESEARCH IN OILCROP GROWING FARMS},
  journal = {Marketing},
  year    = {2025},
  number  = {6}
}
RIS 
TY  - JOUR
AU  - Valiyeva Aziza Anvar qizi
TI  - METHODOLOGICAL ASPECTS OF USING MARKETING RESEARCH IN OILCROP GROWING FARMS
JO  - Marketing
PY  - 2025
IS  - 6
ER  -