Marketing 6-нөмір (2025)
METHODOLOGICAL ASPECTS OF USING MARKETING RESEARCH IN OILCROP GROWING FARMS
Valiyeva Aziza Anvar qizi
Аңдатпа
This article examines the methodological aspects of marketing research in oilseed -growing farms. It highlights changes in consumer demand, the growth of the online market, and increased competition, which require modern approaches to marketing activities. The paper discusses main marketing research methods, including consumer studies, market segmentation, and innovation strategies to improve competitiveness. Scientific recommendations are provided for enhancing product assortment and expanding market share.
OilseedsFarmsConsumersASRR (Customer AcquisitionCustomer ServiceCustomer Retention and Customer Return)Marketing StrategiesМасличные културыфермыпотребители
Метадеректер дереккөзі: журналдың OAI-PMH архиві · Sindex толық мәтінді сақтамайды, дереккөзге сілтеме береді.