Marketing Issue 3 (2025)

CONSUMER MOTIVATION ISSUES OF FINITE RATE OF SUBSTITUTION

Jalilov Jamshid Gʻanijonovich

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Abstract

The article presents theories on consumer motivation to purchase goods, highlights the concepts of the marginal substitution rate and its features, and shows ways to use the marginal substitution rate to increase consumer motivation to purchase goods.

motivationtheories of motivationpurchase of goodsmarginal substitution ratefactors influencing marginal substitution ratesconclusions of marginal substitution rateмотивациятеории мотивациипокупка товаровнорма придельной замещения

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Cite

APA 7 
Jalilov Jamshid Gʻanijonovich (2025). CONSUMER MOTIVATION ISSUES OF FINITE RATE OF SUBSTITUTION. Marketing, (3).
GOST R 7.0.5 
Jalilov Jamshid Gʻanijonovich CONSUMER MOTIVATION ISSUES OF FINITE RATE OF SUBSTITUTION // Marketing. 2025. № 3.
BibTeX 
@article{gʻanijonovich2025,
  author  = {Jalilov Jamshid Gʻanijonovich},
  title   = {CONSUMER MOTIVATION ISSUES OF FINITE RATE OF SUBSTITUTION},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Jalilov Jamshid Gʻanijonovich
TI  - CONSUMER MOTIVATION ISSUES OF FINITE RATE OF SUBSTITUTION
JO  - Marketing
PY  - 2025
IS  - 3
ER  -