Marketing 3-нөмір (2025)
CONSUMER MOTIVATION ISSUES OF FINITE RATE OF SUBSTITUTION
Jalilov Jamshid Gʻanijonovich
Аңдатпа
The article presents theories on consumer motivation to purchase goods, highlights the concepts of the marginal substitution rate and its features, and shows ways to use the marginal substitution rate to increase consumer motivation to purchase goods.
motivationtheories of motivationpurchase of goodsmarginal substitution ratefactors influencing marginal substitution ratesconclusions of marginal substitution rateмотивациятеории мотивациипокупка товаровнорма придельной замещения
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