Marketing 3-сан (2025)
DETERMINE THE FACTORS AFFECTING THE DEVELOPMENT OF ELECTRONIC COMMERCE
Ravshanova Muhayyo Maxmanazarovna
Аннотация
This article also presents concepts about the relevance and importance of e- commerce today. Econometric analyses were conducted to study the impact of various factors on the development of the e-commerce system in an innovative economy. The author systematized and defined the factors influencing e-commerce and its development. In particular, the impact of technical, digital infrastructure, economic, social, legal and political, and cultural factors was assessed as the main factors influencing the development of e-commerce.
e-commercemodelmultiple regression equationinnovative economydependent and independent variableinternetonline tradeэлектронная коммерциямодельмногофакторное регрессионное уравнение
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