Marketing Issue 3 (2025)

THE IMPORTANCE OF USING NEUROMARKETING STRATEGIES IN RETAIL ACTIVITIES

Saminjonov Nurilloxon Abdubanno oʻgʻli, Fargʻona viloyati Iqtisodiyot va moliya

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Abstract

This article analyzes the ways of using neuromarketing strategies in retail, their role in increasing their effectiveness and their impact on consumer behavior. An analysis of modern marketing tools (digital marketing, customer -oriented strategies, loyalty programs, etc.) based on practical examples is presented and relevant recomm endations are developed for retail entities in Uzbekistan.

retailneuromarketingneuromarketing strategiesadvertisingproductcustomerpurchasepackagingplacementрозничная торговля

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Cite

APA 7 
Saminjonov Nurilloxon Abdubanno oʻgʻli & Fargʻona viloyati Iqtisodiyot va moliya (2025). THE IMPORTANCE OF USING NEUROMARKETING STRATEGIES IN RETAIL ACTIVITIES. Marketing, (3).
GOST R 7.0.5 
Saminjonov Nurilloxon Abdubanno oʻgʻli, Fargʻona viloyati Iqtisodiyot va moliya THE IMPORTANCE OF USING NEUROMARKETING STRATEGIES IN RETAIL ACTIVITIES // Marketing. 2025. № 3.
BibTeX 
@article{oʻgʻli2025,
  author  = {Saminjonov Nurilloxon Abdubanno oʻgʻli and Fargʻona viloyati Iqtisodiyot va moliya},
  title   = {THE IMPORTANCE OF USING NEUROMARKETING STRATEGIES IN RETAIL ACTIVITIES},
  journal = {Marketing},
  year    = {2025},
  number  = {3}
}
RIS 
TY  - JOUR
AU  - Saminjonov Nurilloxon Abdubanno oʻgʻli
AU  - Fargʻona viloyati Iqtisodiyot va moliya
TI  - THE IMPORTANCE OF USING NEUROMARKETING STRATEGIES IN RETAIL ACTIVITIES
JO  - Marketing
PY  - 2025
IS  - 3
ER  -