Marketing 3-san (2025)
THE IMPORTANCE OF USING NEUROMARKETING STRATEGIES IN RETAIL ACTIVITIES
Saminjonov Nurilloxon Abdubanno oʻgʻli, Fargʻona viloyati Iqtisodiyot va moliya
Annotaciya
This article analyzes the ways of using neuromarketing strategies in retail, their role in increasing their effectiveness and their impact on consumer behavior. An analysis of modern marketing tools (digital marketing, customer -oriented strategies, loyalty programs, etc.) based on practical examples is presented and relevant recomm endations are developed for retail entities in Uzbekistan.
retailneuromarketingneuromarketing strategiesadvertisingproductcustomerpurchasepackagingplacementрозничная торговля
Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.