Marketing № 5 (2025)

THEORETICAL FOUNDATIONS OF STRATEGIC MANAGEMENT IN THE BUILDING MATERIALS INDUSTRY

Musaxonov Rustam Musaxon oʻgʻli

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Аннотация

This article analyzes the theoretical foundations of strategic management in the construction materials industry. It focuses on key concepts, principles, and models of strategic management, as well as the specific characteristics of the construction materi als sector. The analysis of literature, existing methodologies, and findings highlights tools that support strategic decision -making. The article also discusses 400 challenges and promising directions for implementing strategic management in this industry. The conclusion summarizes the main findings.

strategic managementconstruction materials industrycompetitive environmentSWOT analysisPEST analysisportfolio analysisstrategic planningcompetitive strategiesinnovationsustainability

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APA 7 
Musaxonov Rustam Musaxon oʻgʻli (2025). THEORETICAL FOUNDATIONS OF STRATEGIC MANAGEMENT IN THE BUILDING MATERIALS INDUSTRY. Marketing, (5).
GOST R 7.0.5 
Musaxonov Rustam Musaxon oʻgʻli THEORETICAL FOUNDATIONS OF STRATEGIC MANAGEMENT IN THE BUILDING MATERIALS INDUSTRY // Marketing. 2025. № 5.
BibTeX 
@article{oʻgʻli2025,
  author  = {Musaxonov Rustam Musaxon oʻgʻli},
  title   = {THEORETICAL FOUNDATIONS OF STRATEGIC MANAGEMENT IN THE BUILDING MATERIALS INDUSTRY},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Musaxonov Rustam Musaxon oʻgʻli
TI  - THEORETICAL FOUNDATIONS OF STRATEGIC MANAGEMENT IN THE BUILDING MATERIALS INDUSTRY
JO  - Marketing
PY  - 2025
IS  - 5
ER  -