Marketing 5-son (2025)
THEORETICAL FOUNDATIONS OF STRATEGIC MANAGEMENT IN THE BUILDING MATERIALS INDUSTRY
Musaxonov Rustam Musaxon oʻgʻli
Annotatsiya
This article analyzes the theoretical foundations of strategic management in the construction materials industry. It focuses on key concepts, principles, and models of strategic management, as well as the specific characteristics of the construction materi als sector. The analysis of literature, existing methodologies, and findings highlights tools that support strategic decision -making. The article also discusses 400 challenges and promising directions for implementing strategic management in this industry. The conclusion summarizes the main findings.
strategic managementconstruction materials industrycompetitive environmentSWOT analysisPEST analysisportfolio analysisstrategic planningcompetitive strategiesinnovationsustainability
Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.