Marketing Issue 5 (2025)

EFFECTIVENESS OF MARKETING IN THE COMPANY'S VALUE MANAGEMENT SYSTEM

Уралов Акбарали Бабаназарович

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Abstract

The article examines the issues of the influence of marketing activities on the formation of the efficiency of management of internal subsystems of economic entities: production, investment and innovation activities, personnel, finance, and resource manage ment. In addition, the article examines the economic efficiency of investments in marketing research - growth of net profit, net cash flow and value of company.

marketingvalue management system production managementinvestment managementfinancial managementhuman resources managementnet profitevaluation of marketing effectivenessnet cash flowvalue of companyмаркетинг

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Cite

APA 7 
Уралов Акбарали Бабаназарович (2025). EFFECTIVENESS OF MARKETING IN THE COMPANY'S VALUE MANAGEMENT SYSTEM. Marketing, (5).
GOST R 7.0.5 
Уралов Акбарали Бабаназарович EFFECTIVENESS OF MARKETING IN THE COMPANY'S VALUE MANAGEMENT SYSTEM // Marketing. 2025. № 5.
BibTeX 
@article{бабаназарович2025,
  author  = {Уралов Акбарали Бабаназарович},
  title   = {EFFECTIVENESS OF MARKETING IN THE COMPANY'S VALUE MANAGEMENT SYSTEM},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Уралов Акбарали Бабаназарович
TI  - EFFECTIVENESS OF MARKETING IN THE COMPANY'S VALUE MANAGEMENT SYSTEM
JO  - Marketing
PY  - 2025
IS  - 5
ER  -