Marketing № 5 (2025)
EFFECTIVENESS OF MARKETING IN THE COMPANY'S VALUE MANAGEMENT SYSTEM
Уралов Акбарали Бабаназарович
Аннотация
The article examines the issues of the influence of marketing activities on the formation of the efficiency of management of internal subsystems of economic entities: production, investment and innovation activities, personnel, finance, and resource manage ment. In addition, the article examines the economic efficiency of investments in marketing research - growth of net profit, net cash flow and value of company.
marketingvalue management system production managementinvestment managementfinancial managementhuman resources managementnet profitevaluation of marketing effectivenessnet cash flowvalue of companyмаркетинг
Источник метаданных: OAI-PMH архив журнала · Sindex не хранит полный текст, а даёт ссылку на источник.