Marketing Issue 11 (2025)

THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE

Adamboyev Abror Akrom oʻgʻli

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Abstract

This article provides a scientific analysis of digital transformation processes in the automotive industry, the development of marketing technologies, and their impact on sales performance. The study highlights the mechanisms of online decision -making by car buyers, the digital tools used in dealership centers, and the influence of modern technologies on market competitiveness.

digital transformationautomotive marketdigital marketingonline purchasingcustomer experienceцифровая трансформацияавтомобильный рынокцифровой маркетингонлайн -покупкаклиентский опыт

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Cite

APA 7 
Adamboyev Abror Akrom oʻgʻli (2025). THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE. Marketing, (11).
GOST R 7.0.5 
Adamboyev Abror Akrom oʻgʻli THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE // Marketing. 2025. № 11.
BibTeX 
@article{oʻgʻli2025,
  author  = {Adamboyev Abror Akrom oʻgʻli},
  title   = {THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Adamboyev Abror Akrom oʻgʻli
TI  - THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE
JO  - Marketing
PY  - 2025
IS  - 11
ER  -