Marketing 11-san (2025)
THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE
Adamboyev Abror Akrom oʻgʻli
Annotaciya
This article provides a scientific analysis of digital transformation processes in the automotive industry, the development of marketing technologies, and their impact on sales performance. The study highlights the mechanisms of online decision -making by car buyers, the digital tools used in dealership centers, and the influence of modern technologies on market competitiveness.
digital transformationautomotive marketdigital marketingonline purchasingcustomer experienceцифровая трансформацияавтомобильный рынокцифровой маркетингонлайн -покупкаклиентский опыт
Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.