Marketing Issue 11 (2025)

THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH

Muradov Rustamjon Sobitxonovich

Read at source PDF

Abstract

The article discusses the theoretical foundations of correlation coefficients used to assess the relationships between variables in marketing research. Pearson, Spearman, and Kendall coefficients, as well as more complex forms of correlation (nonlinear and partial correlation), are explained using marketing indicators such as demand, price, advertising effectiveness, and consumer behavior.

relationshipPearsonSpearmanKendall coefficientsadvertisingmarketingbrand imageвзаимосвязькоэффициенты ПирсонаСпирмена

Metadata source: the journal's OAI-PMH archive · Sindex does not store the full text; it links to the source.

Cite

APA 7 
Muradov Rustamjon Sobitxonovich (2025). THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH. Marketing, (11).
GOST R 7.0.5 
Muradov Rustamjon Sobitxonovich THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH // Marketing. 2025. № 11.
BibTeX 
@article{sobitxonovich2025,
  author  = {Muradov Rustamjon Sobitxonovich},
  title   = {THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Muradov Rustamjon Sobitxonovich
TI  - THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH
JO  - Marketing
PY  - 2025
IS  - 11
ER  -