Marketing № 11 (2025)

THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH

Muradov Rustamjon Sobitxonovich

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Аннотация

The article discusses the theoretical foundations of correlation coefficients used to assess the relationships between variables in marketing research. Pearson, Spearman, and Kendall coefficients, as well as more complex forms of correlation (nonlinear and partial correlation), are explained using marketing indicators such as demand, price, advertising effectiveness, and consumer behavior.

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APA 7 
Muradov Rustamjon Sobitxonovich (2025). THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH. Marketing, (11).
GOST R 7.0.5 
Muradov Rustamjon Sobitxonovich THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH // Marketing. 2025. № 11.
BibTeX 
@article{sobitxonovich2025,
  author  = {Muradov Rustamjon Sobitxonovich},
  title   = {THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Muradov Rustamjon Sobitxonovich
TI  - THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH
JO  - Marketing
PY  - 2025
IS  - 11
ER  -