Marketing Issue 11 (2025)

ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT

Xamidbayev Asadbek Nodir oʻgʻli

Read at source PDF

Abstract

The article examines the role of modern marketing strategies in tourism development from a theoretical perspective. Mechanisms of demand formation in tourism services are analyzed through digital marketing, branding, artificial intelligence, AR/VR technolo gies, and psychological approaches. It is demonstrated how marketing strategies influence the perception of value and competitiveness of tourism destinations. A conceptual model of marketing integration in the tourism sector is proposed. Theoretical insigh ts are substantiated based on a review of current academic literature.

tourism marketingdigital strategiesbrandingartificial intelligencecustomer loyaltydestination managementмаркетинг в туризмецифровые стратегиибрендингискусственный интеллект

Metadata source: the journal's OAI-PMH archive · Sindex does not store the full text; it links to the source.

Cite

APA 7 
Xamidbayev Asadbek Nodir oʻgʻli (2025). ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT. Marketing, (11).
GOST R 7.0.5 
Xamidbayev Asadbek Nodir oʻgʻli ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT // Marketing. 2025. № 11.
BibTeX 
@article{oʻgʻli2025,
  author  = {Xamidbayev Asadbek Nodir oʻgʻli},
  title   = {ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Xamidbayev Asadbek Nodir oʻgʻli
TI  - ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT
JO  - Marketing
PY  - 2025
IS  - 11
ER  -