Marketing № 11 (2025)

ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT

Xamidbayev Asadbek Nodir oʻgʻli

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Аннотатсия

The article examines the role of modern marketing strategies in tourism development from a theoretical perspective. Mechanisms of demand formation in tourism services are analyzed through digital marketing, branding, artificial intelligence, AR/VR technolo gies, and psychological approaches. It is demonstrated how marketing strategies influence the perception of value and competitiveness of tourism destinations. A conceptual model of marketing integration in the tourism sector is proposed. Theoretical insigh ts are substantiated based on a review of current academic literature.

tourism marketingdigital strategiesbrandingartificial intelligencecustomer loyaltydestination managementмаркетинг в туризмецифровые стратегиибрендингискусственный интеллект

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Иқтибос гирифтан

APA 7 
Xamidbayev Asadbek Nodir oʻgʻli (2025). ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT. Marketing, (11).
GOST R 7.0.5 
Xamidbayev Asadbek Nodir oʻgʻli ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT // Marketing. 2025. № 11.
BibTeX 
@article{oʻgʻli2025,
  author  = {Xamidbayev Asadbek Nodir oʻgʻli},
  title   = {ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Xamidbayev Asadbek Nodir oʻgʻli
TI  - ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT
JO  - Marketing
PY  - 2025
IS  - 11
ER  -