Marketing № 9 (2025)

MODERN METHODOLOGY FOR ASSESSING FACTORS AFFECTING THE DEVELOPMENT OF SMALL BUSINESSES

Исраилов Рустамбек Ибрагимович

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Аннотация

This article examines the methodology for assessing factors influencing the development of small business entities, the identification of factors affecting the development of small business using PEST analysis (political, economic, socio - demographic, techn ological factors), the essence of PEST analysis — determining and evaluating the impact of macro -environmental factors on the current and future performance of small business entities.

small businessentrepreneurshipefficiencyanalysisfactorsassessmentpolitical factorseconomic factorssocio -demographic factorstechnological factors

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APA 7 
Исраилов Рустамбек Ибрагимович (2025). MODERN METHODOLOGY FOR ASSESSING FACTORS AFFECTING THE DEVELOPMENT OF SMALL BUSINESSES. Marketing, (9).
GOST R 7.0.5 
Исраилов Рустамбек Ибрагимович MODERN METHODOLOGY FOR ASSESSING FACTORS AFFECTING THE DEVELOPMENT OF SMALL BUSINESSES // Marketing. 2025. № 9.
BibTeX 
@article{ибрагимович2025,
  author  = {Исраилов Рустамбек Ибрагимович},
  title   = {MODERN METHODOLOGY FOR ASSESSING FACTORS AFFECTING THE DEVELOPMENT OF SMALL BUSINESSES},
  journal = {Marketing},
  year    = {2025},
  number  = {9}
}
RIS 
TY  - JOUR
AU  - Исраилов Рустамбек Ибрагимович
TI  - MODERN METHODOLOGY FOR ASSESSING FACTORS AFFECTING THE DEVELOPMENT OF SMALL BUSINESSES
JO  - Marketing
PY  - 2025
IS  - 9
ER  -