Marketing 9-son (2025)
MODERN METHODOLOGY FOR ASSESSING FACTORS AFFECTING THE DEVELOPMENT OF SMALL BUSINESSES
Исраилов Рустамбек Ибрагимович
Annotatsiya
This article examines the methodology for assessing factors influencing the development of small business entities, the identification of factors affecting the development of small business using PEST analysis (political, economic, socio - demographic, techn ological factors), the essence of PEST analysis — determining and evaluating the impact of macro -environmental factors on the current and future performance of small business entities.
small businessentrepreneurshipefficiencyanalysisfactorsassessmentpolitical factorseconomic factorssocio -demographic factorstechnological factors
Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.