Marketing 1-san (2026)

EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION

Jamoliddinov Fakhriyor Shodiyor o ʻgʻli

Derekkózde oqıw PDF

Annotaciya

This article explores the evaluation of Return on Marketing Investment (ROMI) in B2B distribution companies. It examines the unique challenges of attributing marketing impact in multi -touch, long -sales -cycle environments, and highlights methodologies for c alculating ROMI at campaign, channel, and strategic levels. Emphasis is placed on integrated data infrastructure, analytical modeling, and cross - functional governance to optimize marketing spend, improve decision -making, and transform marketing from a cost center into a value driver. Practical examples and a maturity model illustrate implementation strategies.

ROMIB2B distributionmarketing effectivenesstrade promotionCRMmulti -touch attributionmarketing analyticsresource optimizationsales performancestrategic investment

Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.

Dáyeksóz alıw

APA 7 
Jamoliddinov Fakhriyor Shodiyor o ʻgʻli (2026). EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION. Marketing, (1).
GOST R 7.0.5 
Jamoliddinov Fakhriyor Shodiyor o ʻgʻli EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION // Marketing. 2026. № 1.
BibTeX 
@article{ʻgʻli2026,
  author  = {Jamoliddinov Fakhriyor Shodiyor o ʻgʻli},
  title   = {EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Jamoliddinov Fakhriyor Shodiyor o ʻgʻli
TI  - EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION
JO  - Marketing
PY  - 2026
IS  - 1
ER  -