Marketing № 1 (2026)

EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION

Jamoliddinov Fakhriyor Shodiyor o ʻgʻli

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Аннотация

This article explores the evaluation of Return on Marketing Investment (ROMI) in B2B distribution companies. It examines the unique challenges of attributing marketing impact in multi -touch, long -sales -cycle environments, and highlights methodologies for c alculating ROMI at campaign, channel, and strategic levels. Emphasis is placed on integrated data infrastructure, analytical modeling, and cross - functional governance to optimize marketing spend, improve decision -making, and transform marketing from a cost center into a value driver. Practical examples and a maturity model illustrate implementation strategies.

ROMIB2B distributionmarketing effectivenesstrade promotionCRMmulti -touch attributionmarketing analyticsresource optimizationsales performancestrategic investment

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APA 7 
Jamoliddinov Fakhriyor Shodiyor o ʻgʻli (2026). EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION. Marketing, (1).
GOST R 7.0.5 
Jamoliddinov Fakhriyor Shodiyor o ʻgʻli EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION // Marketing. 2026. № 1.
BibTeX 
@article{ʻgʻli2026,
  author  = {Jamoliddinov Fakhriyor Shodiyor o ʻgʻli},
  title   = {EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Jamoliddinov Fakhriyor Shodiyor o ʻgʻli
TI  - EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION
JO  - Marketing
PY  - 2026
IS  - 1
ER  -