Marketing (2025) · pp. 187-192

INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY

Jumayev Olimjon Sadulloyevich, Akhmedova Shokhsanam Sindbod qizi

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Abstract

This article analyzes the theoretical foundations of green marketing concepts and its impact on the environment and economy. The necessity, advantages and core principles of eco-friendly products and environmentally conscious brands are examined, and Patagonia is taken as a case example.

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APA 7 
Jumayev Olimjon Sadulloyevich & Akhmedova Shokhsanam Sindbod qizi (2025). INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY. Marketing, 187-192.
GOST R 7.0.5 
Jumayev Olimjon Sadulloyevich, Akhmedova Shokhsanam Sindbod qizi INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY // Marketing. 2025. С. 187-192.
BibTeX 
@article{sadulloyevich2025,
  author  = {Jumayev Olimjon Sadulloyevich and Akhmedova Shokhsanam Sindbod qizi},
  title   = {INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY},
  journal = {Marketing},
  year    = {2025},
  pages   = {187-192}
}
RIS 
TY  - JOUR
AU  - Jumayev Olimjon Sadulloyevich
AU  - Akhmedova Shokhsanam Sindbod qizi
TI  - INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY
JO  - Marketing
PY  - 2025
SP  - 187
EP  - 192
ER  -