Marketing (2025) · 187-192-betler
INNOVATIVE MARKETING CONCEPTS IN THE CONTEXT OF GREEN ECONOMY
Jumayev Olimjon Sadulloyevich, Akhmedova Shokhsanam Sindbod qizi
Annotaciya
This article analyzes the theoretical foundations of green marketing concepts and its impact on the environment and economy. The necessity, advantages and core principles of eco-friendly products and environmentally conscious brands are examined, and Patagonia is taken as a case example.
Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.