Marketing (2025) · pp. 244-247

IMPROVING EFFECTIVE MARKETING STRATEGIES IN THE INSURANCE MARKET THROUGH DIGITAL TECHNOLOGIES

Rashidova Dildora Rasul qizi

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Abstract

This thesis analyzes the issues of increasing the effectiveness of digital marketing strategies in the insurance market. The results show that artificial intelligence, big data analysis, social networks and mobile applications play an important role in meeting customer needs in the insurance sector.

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Cite

APA 7 
Rashidova Dildora Rasul qizi (2025). IMPROVING EFFECTIVE MARKETING STRATEGIES IN THE INSURANCE MARKET THROUGH DIGITAL TECHNOLOGIES. Marketing, 244-247.
GOST R 7.0.5 
Rashidova Dildora Rasul qizi IMPROVING EFFECTIVE MARKETING STRATEGIES IN THE INSURANCE MARKET THROUGH DIGITAL TECHNOLOGIES // Marketing. 2025. С. 244-247.
BibTeX 
@article{qizi2025,
  author  = {Rashidova Dildora Rasul qizi},
  title   = {IMPROVING EFFECTIVE MARKETING STRATEGIES IN THE INSURANCE MARKET THROUGH DIGITAL TECHNOLOGIES},
  journal = {Marketing},
  year    = {2025},
  pages   = {244-247}
}
RIS 
TY  - JOUR
AU  - Rashidova Dildora Rasul qizi
TI  - IMPROVING EFFECTIVE MARKETING STRATEGIES IN THE INSURANCE MARKET THROUGH DIGITAL TECHNOLOGIES
JO  - Marketing
PY  - 2025
SP  - 244
EP  - 247
ER  -